Speaking Engagements

Destinations: What’s Your Story? Why Destination Management Matters

Crosscurrent delivered this 60-minute virtual training to community-based teams participating in the Appalachian Gateway Communities 2022 Regional Training Program, September 28, 2022.

Client: The Conservation Fund

Workshop Description

Join Crosscurrent to better understand the power of a destination’s compelling story, and start uncovering your story. Take a deep dive into the definitions and trends involved in destination development – which is a tool for more powerfully bringing your story to the surface when visitors experience your destination. Learn global and national best practices in destination development and management, to jump-start your own destination’s path forward.

Training’s learning objectives

  • Develop knowledge of why it’s important to understand your own unique story – and the benefits that can bring
    • Achieve a clear sense of your own story
  • Recognize why it’s important to understand visitor trends, and increase your understanding of selected trends that are relevant and current
  • Understand what destination development and management is
  • Receive inspiration for best practices you can apply

Appalachian Gateway Communities 2022 Regional Training Program – About

Through this program, community-based teams from gateways to public lands located in the counties served by the Appalachian Regional Commission will gain skills and knowledge to:

  • Leverage natural and cultural resources
  • Revitalize downtowns
  • Promote arts and culture opportunities
  • Build cultural heritage and natural resource tourism
  • Create lasting economic opportunity

Learn more about The Conservation Fund’s Appalachian Gateway Communities Initiative.