Speaking Engagements

Tourism as a Shared Community Value

Crosscurrent supported design and facilitation for this workshop at the State of Washington Tourism Conference, October 11-12, 2022, in Seattle – Washington’s first statewide conference in more than a decade!

Workshop Description

Tourism doesn’t occur in a vacuum. Its impacts are felt far and wide, across communities and ecosystems. With the tourism industry’s recovery in full swing, now is the time to reposition communities’ shared values at the center of tourism planning and policy. In this session, tourism leaders will explore destination management strategies and stakeholder engagements that align with both community values and industry needs.

Moderator: Kristin Dahl – Founder and CEO, Crosscurrent Collective


  • Troy Campbell – Executive Director, Leavenworth Chamber of Commerce
  • Meg Winchester – President & CEO, Visit Spokane
  • Gabriel Seder – Vice President of Global Programs, Destinations International

State of Washington Tourism Conference – About

The official State of Washington Tourism Conference is the premier event for the state’s tourism and hospitality industry.

Presented by State of Washington Tourism (SWT), this conference was the first in-person statewide gathering of tourism professionals in more than a decade. The conference featured industry experts and speakers, as well as breakout sessions tackling many important issues impacting the industry today.

Check out the final conference program.

State of Washington Tourism Conference

State of Washington Tourism – Industry website