CUSTOMIZED PROGRAMS TO ACHIEVE LOCAL GOALS AND FULFILL COMMUNITY VISIONS
Designing and developing programming that’s targeted at destination development and management can be tricky. You have to ensure the program achieves the main objectives. The strategies you employ may require buy-in from multiple people, organizations and/or agencies in order to be effective. The programming must align community values with visitor experiences. Behind the simple goal of developing tourism, program design can be a complex process.
We have more than 16 years of experience sorting the puzzle pieces of tourism programming that unlock a destination’s true potential. We serve as a strategic partner, helping you at every stage: program design, development and delivery. We are geared to assist local, state or regional destination marketing and/or management organizations, state Offices of Outdoor Recreation and similar, as well as private and public land management agencies such as the U.S. Forest Service, National Park Service or regional land conservation organizations.
WHAT TO EXPECT
Here are the some of the benefits you can look forward to when you roll up your sleeves and work with Crosscurrent:
New Experiences
New experiences that elevate your destination in visitors’ eyes.
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Better Visitor Engagement
A better experience, informed by and engaged with the local culture.
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Local Satisfaction
Tourism programming that aligns with local values and increases residents’ satisfaction.
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On-the-Ground Results
Impactful programs that generate tangible results in the community.
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PROGRAMS
Crosscurrent can be your strategic partner for comprehensive destination development programs, developing simple performance metrics and program evaluation tools as part of the design process. We can also help individual companies strategize as they design and develop new experiences in a destination.
Programs for improving the visitor experience:
- Outdoor recreation experience development
- Bike tourism experience development
- Food and farm trail program development
- Visitor transportation development
Programs for high-use destinations:
- Responsible-visitor communication campaigns
- Trailhead ambassador programs
- Visitor transportation initiatives
- Travel philanthropy programs
- Developing destination networks
Programs for increasing positive impacts:
- Sustainable business development programs
- Regenerative tourism education programs
- Travel philanthropy programs
FEATURED WORKS
ENJOY HIGHLIGHTS OF PAST PROJECT WORK
Crosscurrent makes the complex simple.
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01Set Up a Discovery SessionContact us to schedule a free 30-minute discovery session.
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02Create a Road MapTogether we’ll sketch a road map to get a feel for the investment required.
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03Get to WorkOnce the road map is clear and the details agreed on, we’ll get right to work!