Defining a Distinctive Future for the South Coast of Oregon


Architect a powerful roadmap to put new county-wide transient lodging tax to work in a way that creates a distinctive tourism future for Curry County, the heart of Oregon’s South Coast.


Our team first worked with County leadership to create a project team comprised of key organizations from the regional tourism ecosystem. We then designed a series of impactful community workshops that helped stakeholders across a diverse set of local businesses and organizations define common goals centered on establishing the South Coast as a welcoming, world-class tourism destination.

We worked alongside community members to help define a set of core values, establish a long-term vision, identify strategic areas for immediate focus, and form action groups to begin making progress toward long-term goals.


Our program equipped Curry County staff with a solid roadmap to achieve goals in alignment with its new 15-year Vision for Tourism Success. The county came away with a newly formed group of invested leaders and a plan of action for destination stewardship and management.


  1. Conducted a regional stakeholder survey and Visitor Opportunity Study
  2. Designed three custom community workshops to develop strategies in alignment with community and vision
  3. Helped leaders identify community values and strategic focus areas
  4. Created 15-Year Community Tourism Vision narrative with input from nearly 100 community and business leaders
  5. Produced a Destination Management Strategy and supported the formation of a Destination Leadership Team to support implementation


  • Lookout

Crosscurrent makes the complex simple.

  • 01
    Set Up a Discovery Session
    Contact us to schedule a free 30-minute discovery session.
  • 02
    Create a Road Map
    Together we’ll sketch a road map to get a feel for the investment required.
  • 03
    Get to Work
    Once the road map is clear and the details agreed on, we’ll get right to work!