Challenge

Architect a powerful roadmap to put new county-wide transient lodging tax to work in a way that creates a distinctive tourism future for Curry County, the heart of Oregon’s South Coast.

Solution

Our team first worked with County leadership to create a project team comprised of key organizations from the regional tourism ecosystem. We then designed a series of impactful community workshops that helped stakeholders across a diverse set of local businesses and organizations define common goals centered on establishing the South Coast as a welcoming, world-class tourism destination.

We worked alongside community members to help define a set of core values, establish a long-term vision, identify strategic areas for immediate focus, and form action groups to begin making progress toward long-term goals.

Impact

Our program equipped Curry County staff with a solid roadmap to achieve goals in alignment with its new 15-year Vision for Tourism Success. The county came away with a newly formed group of invested leaders and a plan of action for destination stewardship and management.

SERVICES PROVIDED:

1. Conducted a regional stakeholder survey and Visitor Opportunity Study
2. Designed three custom community workshops to develop strategies in alignment with community and vision
3. Helped leaders identify community values and strategic focus areas
4. Created 15-Year Community Tourism Vision narrative with input from nearly 100 community and business leaders
5. Produced a Destination Management Strategy and supported the formation of a Destination Leadership Team to support implementation

PROJECT PARTNERS:

• Lookout