The Collective


Judy Walden

Balancing tourism and historical, cultural and natural resources

Judy Walden fosters lively public engagement that helps communities achieve a balance between the economic benefits of tourism and the ongoing protection of historical, cultural and natural civic treasures. She brings a rich collection of community success stories, rooted in her broad on-the-ground tourism experience. Judy has designed specialized cultural experiences for international travelers, facilitated Share Your Heritage workshops in Alaska for the National Trust for Historic Preservation, and helped Washington state regions capitalize on their rich culinary tourism. She teaches cultural heritage tourism online for George Washington University, with a national reach that includes tribal members who are developing cultural travel. She currently is working with five communities to fold cultural heritage experiences into an 82-mile, high-elevation bicycle ride.


  • Motivational speaking
  • Workshop design and training
  • Community coaching