The Collective


Bobby Chappell

Leveraging tourism’s positive impact within the community ecosystem

He provides strategic planning that has shaped national tourism policy, addressed visitor capacity impacts and defined sustainable tourism standards in global destinations such as Jamaica, the Seychelles, Panama, and Norway.

His expertise in sustainability best practices has brought destinations including Vail, Breckenridge and Jackson Hole global recognition and sustainability accolades.

Bobby is a trusted advisor for state tourism offices in Colorado, Oregon and North Carolina, and is in demand as a guest speaker. He passionately conveys how destination stewardship can be a transformational model for improving quality of life, enhancing visitor experiences and safeguarding a sense of place.

Bobby has focused his work on facilitating community-driven strategy development, defining and evaluating destination stewardship and sustainable tourism best practices, building stakeholder capacity for long-term success, and monitoring multiple subsequent impacts for continuous improvement.